住在北京,大型电商葡萄酒买手。为什么这个年代还写Blog?所有的推送只有两天生命,想要记录一些可以沉淀下来、不为了吸引点击的内容。

WSET-Q&A with Ian Dai, Senior Vendor Manager, Wine & Spirits, Amazon China

What are the biggest challenges you face when sourcing wines and spirits for a distributor such as Amazon China?

·         中国是个成长中的市场。消费者也在成长供应端在成长满足消费者日常消费的真实需求让供应端意识到电商平台的价值与意义采购过程中最大的挑战。

·         China is a developing market. Not only the consumer but also the supply chain. Fulfil the real demand of the consumer and gain the understanding amount distributors the real value of the ecommerce are the major challenge.

According to Wine Intelligence China has around 21 million online wine buyers, what are the expectations of these customers and how do you believe online sellers in China need to evolve to further grow their market share

·         买到货真“价葡萄酒是消费者最大的期待。得益于中国得天独厚社会环境,电商将会在中国的零售里占据相当大的比例。消费者对电商的期待与实体零售并无差异。电商的独特优势,可以消费者拥有更多选择、拥有性价比更高的选择。

The real and authentic wine are the expectations of the consumers. The advantage of the e-commerce are the selections and better value.

What do you think are the major forces driving recovery in the consumer market after the austerity-era decline in wine sales?

The market before that, are full of bubble. It’s not true and it’s not real. The major forces are the growth of the economic, the change of the drinking behavior and the wishes of better life quality.

在此之前市场里有巨大的气泡,是不真实的。推动市场的力量来自经济的发饮酒习惯的改变以及更好生活的追求。

What advice would you give producers who are looking to break into the Chinese market?

·         Respect the market, it will pay your back.

·         尊重市场你将得到市场的回报。

What trends and preferences are you seeing amongst younger ‘developing’ wine drinkers in China?

·         The market are too big and too young to have a trend or preference. The brands, importer, distributors are not strong enough to create such a thing.

·         中国是个太大、太年轻的市场来总结出趋势、偏好。品牌进口商、经销商都没能创造出趋势和偏好。

What do you think have been the biggest changes over the past 10 years in the consumer market in China?

·            Certain part like shanghai, the market mature very quickly in last 10 years. But the rest, the much large part, the change are very difficult to observed.

·         中国一些区域比如上海,市场成熟地很快。但其他的更为广大的区域,市场的变化非常细小。

What do you think will be the biggest changes over the next 10 years in the consumer market in China?

·         It’s still a young market, general consumer mature very very slowly. A lot of patient are required to develop the market.

中国是个年轻的市场是个发展地很缓慢的市场。需要格外的耐心来等待市场的发展。

 

为什么要用生物动力法

澳大利亚葡萄酒大师班--顶级澳大利亚设拉子 @Beijing by JH, Corinne& Dorian